Study: Office Workers Desire Digital Engagement Programs

TechnologyAdvice just released a report about how office-based employees perceive digital engagement programs. After surveying office workers whose main job functions were in marketing, customer service, or sales, here some key findings:

  • Over 70 percent of employees felt engagement software would help them perform better at work.
  • Over 25 percent said engagement software would help them stay motivated.
  • 54 percent of respondents indicated that they would be more likely or much more likely to perform a task if it had game elements.

As financial institutions work to optimize the performance of bricks-and-mortar retail branches, this study suggests that digital engagement programs must be considered. Despite this perceived importance of game elements in the workforce, only one in three respondents reported to be using an engagement program. Taken with Gartner Research findings that predict 40% of Fortune 1000 companies will be using gamification as the primary mechanism to transform business operations by 2015, it stands to reason that a significant number of companies are in active development of enterprise-level digital engagement initiatives.

Is your financial institution ready?