CREDIT UNIONS & GAMIFICATION
Although the industry has largely benefited from the economic upturn over the last few years, pressure to improve efficiency, the difficulty in hiring and retaining the best talent, and a historic under-investment in technology has placed a large cost burden on smaller credit unions, causing a mass consolidation over the last three decades.
Rise of Fintech
Credit Union executives are looking at improving member retention and operational efficiency as the keys to growth for the future. However, with the growing Fintech movement (successful largely due to a singular focus on the consumer), it would be best for credit unions to strengthen their Sales & Service cultures.
Embrace Sales & Service
Investing in new operational and human capital technologies to motivate your workforce will be critical to increase your share of wallet with members and provide the best in member service. Gamification is a proven method to amplify sales growth and increase member service through healthy competition and increased levels of employee engagement.